IDW was formed by entertainment executives and comic book artists Ted Adams, Alex Garner, Kris Oprisko and Robbie Robbins. The goal of the fledgling company was to build a strong client base and work on projects they enjoyed, ranging from movies, to comic books and trading cards, to name a few. Services that IDW initially provided included character design, conceptual artwork, trading card games, online and print style guides, and of course, comic books.

IDW’s client base includes: Activision, BBC, Cartoon Network, Electronic Arts, Microsoft, Simon & Schuster, Upper Deck, and various movie studios.